How to Own the Search Results for Your Brand

by Larry Engel

We’ve all seen it—a Google search results page that is dominated by one brand. For example, a search for “Starbucks” yields a search engine results page (SERP) that looks like this:

Google search results for Starbucks

In this Google SERP for Starbucks, you’ll see they have the top organic result, six “sitelinks” (direct links to the site’s most popular pages), retail store locations, a Google Map displaying locations, and updates from the Starbucks Google+ social page.

While your brand may not be as popular as Starbucks, you can still build some website authority, which will influence how the search engines rank and display your webpages. Establishing this website authority may not give you Starbucks-like results, but it will give your site much better visibility in the SERPs when users search for your brand. (more…)

May 3, 2013 at 2:38 pm 2 comments

Why Do I Need Search Engine Marketing?

by Brian Kirby

Discover the Power of Paid Searchééïç

You already have a career site that’s perfectly optimized for search engines like Google. You might expect that this is all you need to do—that job seekers will find you easily. The truth is, even if your site’s SEO lands you in the number-one position on the search results page, you are missing out on the majority of traffic if you’re not running a paid search campaign.

Here’s why…

First, you’re more likely to notice the paid search ads. After all, they’re at the top of the page in a yellow box. They’re branded. They offer exactly what you’re looking for. You can’t miss them. WordStream research shows that almost half of searchers still can’t differentiate between the top paid and organic search results. Second, if one of your competitors is running a paid search campaign and you’re not, they may be appearing above your organic search results.

Paid search allows you to capture traffic, own the first search results page,
control your messaging, and protect your employment brand. (more…)

May 2, 2013 at 2:02 pm Leave a comment

The case for creating a Talent Community

by Kathie Sandlin

Let's talk COMMUNITYIn case you’ve been busy and missed it, the way candidates interact with your organization has changed.

Blame social media.

According to a recent study of job applicants conducted by The Talent Board, the majority of candidates (53 percent) who applied to work at the companies in the study claimed some relationship at the outset. Whether they knew someone that worked there, were a customer of the company, or had a connection through LinkedIn or Facebook, there was a “kernel” of a relationship on which the candidates had built a positive association.

There seems to be a halo effect at work here. Prospects are attracted to employers based on positive first impressions the prospects have of someone or something connected to the employer. It’s the reason that, for many organizations, employee referral still ranks as their most successful hiring source, and why one out of every six new hires now reports finding his or her job through social media. The positive associations candidates have with regard to an employer will increase their interest in working for that employer.

And that positive association is ultimately the employer’s to lose. (more…)

April 25, 2013 at 3:58 pm 5 comments

On-Campus Recruiting 2013: Are you ready?

by Teresa Fausey

books, diploma & grad capAccording to NACE’s Class of 2012 Student Survey Report, the employer/job characteristic most important to last year’s grads was finding an interesting, satisfying, and meaningful job. They also wanted (in descending order of importance) a good compensation package, friendly coworkers, a positive company reputation, a right-fit workplace culture, and stability.

And, as might be expected, most of the soon-to-be grads surveyed said that if they were to consider a specific position, the opportunity for personal growth would be the most important factor. Job security, friendly coworkers, good benefits, and recognition made up the rest of their top five “extremely important” considerations. (more…)

April 15, 2013 at 11:26 am Leave a comment

Oops! 3 career site mistakes you can (and should) fix right now

by Kevin Hawkins

foot about to step on banana peelYour career site—it’s the digital hub of your HR messaging. Yes, you post jobs in the most appropriate venues, you have strong social media channels, you address candidates’ mobile habits, and you practice ongoing search engine optimization. (You DO, right?)


Regardless of your other online activities, your career site is the key to your recruiting success. After all, 77% of candidates use employer career sites as their primary source of company and career information. Career sites are so important that, in CareerXroads 2013 Source of Hire report, 23.4% of surveyed employers identified their career site as a key source of external hires.

With so many candidates using your career site to educate themselves about your company and to apply for jobs, you want everything on your site to help provide the best possible candidate experience. Make sure these three mistakes aren’t driving candidates away from your site: (more…)

April 3, 2013 at 1:32 pm 2 comments

Find, Engage, and Keep Top Talent: An interview with Christopher de Mers

by Cynthia Trivella

3fe1409Christopher de Mers is also an extraordinary person. Not only does he stay very busy at work, he is also an avid volunteer and a supporter of many community groups and events. One of his favorite pastimes is reading—for personal pleasure and to less fortunate children who do not have easy access to books. What most interests me about Christopher is his approach to work and life—he is someone who believes in always applying the KISS principle.

Recently, I had the privilege of sitting down with Christopher de Mers and getting his views about some key HR issues: (more…)

March 26, 2013 at 11:36 am 1 comment

Not that there’s anything wrong with swag… 6 other ways you can wow the campus crowd

by LeAnne Miller

different pensPlanning on blowing them away during your next campus recruiting visit?  Extraordinary swag—although lots of fun and totally necessary—is probably not the element that will ultimately drive students to your career site to apply. If students are seriously looking for a job, their first priority will be to get an idea of how they’d feel sitting at a desk and working with a team at your company.

If they’re just collecting swag…

When Kate R., a current college student, was a freshman, she went to a career fair just for the swag. In her MIT Admissions blog post, “Swag…I mean Career Fair,” she explains that she didn’t even take a resume to that event. But here’s what she ended up collecting: (more…)

March 13, 2013 at 12:50 pm 1 comment

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