Contributor Bios

Matthew Adam, Executive Vice President & Chief Talent Strategist

Matt Adam serves as Executive Vice President & Chief Talent Strategist for NAS Recruitment Innovation. Having spent nearly 20 years as a recruitment strategy consultant for a diverse client roster, Matt has worked with a wide variety of organizations to develop effective recruitment marketing strategies that define and shape an organization’s recruiting efforts in today’s interactive marketplace. He is a featured industry keynote speaker on topics such as Employment BrandingBest of Class Career Websites and Mobile Recruiting.

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Jennifer R. Henley, PHR, Vice President, Media Services

Jennifer Henley’s expertise in new business development, combined with her vast knowledge of the recruitment communications landscape, makes her a trusted authority in recruitment solutions and consultative client services. Jennifer collaborates with key decision makers on long-term recruitment strategies, metrics and branding initiatives. She has driven successful recruitment campaigns for state and federal government departments, healthcare systems, financial sectors and service industries. A sought-after thought leader in the marketplace, Jennifer is also a featured speaker at HR communications industry conferences and events nationwide. Jennifer is a proud member of MAHCR, S.A.V.E. and SHRM and possesses the Professional in Human Resources (PHR) designation.

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Charles Kapec, Senior Creative Strategist

Charles Kapec is a Senior Creative Strategist at NAS Recruitment Innovation. With the agency since 1993, he partners with clients to develop employment brands and to provide a wide range of creative solutions.

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Jason Rellick, Director of Business Development

As Director of Business Development over the Pennsylvania and West Virginia region, with a diverse client roster that includes organizations of all sizes and in all industries, Jason Rellick skillfully guides his team in the development of customized, cutting-edge solutions that deliver talent with maximum ROI. Jason has been in the recruitment industry for 10 years and has held positions such as Director and Vice President, as well as CEO of organizations with responsibility for sourcing, media, branding and interactive strategies.

Holding a Master’s degree in industrial and labor relations from Indiana University of Pennsylvania and a Bachelor’s degree from The University of Pittsburgh, Jason is also a member of the Pittsburgh Human Resource Association.

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Kristine Rhodes, Vice President, Marketing

Kristine Rhodes brings more than 20 years of marketing and recruitment communications experience to her leadership role at NAS, where she directs strategic talent engagements, planning and consultation for global and enterprise-wide clients. During her tenure with NAS, Kristine has helped a wide array of Fortune 1000 companies develop and implement highly successful talent acquisition and communications programs. A respected authority on talent strategy best practices, Kristine is also a nationally recognized speaker on employment branding, talent acquisition and emerging issues of interest to human resource executives.

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Patty Van Leer, Senior Vice President & Chief Product Officer

Chief strategist and department leader of both NAS interactive and creative, Patty Van Leer is an expert in e-recruiting solutions, and is responsible for the planning and strategic direction of interactive initiatives. She also analyzes existing interactive trends, applies them to new situations and overlooks research initiatives. In addition, Patty oversees the agency’s creative services division, with the goal of seamlessly delivering targeted employment brands, award-winning creative, interactive solutions and marketing strategies that deliver for our clients.

Holding a variety of sales, executive and interactive functions with NAS for more than 25 years, Patty brings an extensive knowledge of the recruitment communications industry.

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Larry Engel, SEO Strategist

As SEO Strategist for the NAS Interactive Division of NAS Recruitment InnovationLarry Engel oversees the research, design and implementation of search engine optimization (SEO) methods for client career sites. His recruitment agency experience includes 12 years in account management, 5 years as a Certified Google Advertising Professional (AdWords GAP Program) and 2+ years’ concentration in SEO. Larry also has OMCP Master Certification in Social Media Marketing (SMM) and recently completed a mini MBA in SMM from Rutgers University.

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Kevin Hawkins, Senior Director, Solutions & Strategy

Serving as Senior Director, Kevin Hawkins has provided integrated marketing solutions and digital insights to a diverse roster of NAS clients spanning multiple industries. With 15+ years of experience in Internet development and consulting, media planning and segmented audience targeting, Kevin approaches resolutions from both a strategic and technical perspective in order to produce solutions and strategies that integrate Social Network Marketing, SEO/SEM, site development, mobile marketing, video development and more, with end-to-end metrics tracking performance.

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Brian Kirby, Interactive Strategist

In the role of Interactive and Online Marketing Strategist, and leader of NAS’ SmartClicks Center, Brian Kirby helps clients across the U.S. and Canada tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment. He brings more than a dozen years of online marketing experience to the development of pay-per-click campaigns that help clients position their employment brands and career opportunities to best reach their target audiences.

Brian holds a Bachelor of Arts degree from Fordham University, and is Google AdWords certified.

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brendaBrenda Silver, Web Analyst

As a Web Analyst with NAS Recruitment Innovation, Brenda Silver helps clients make best use of the data produced by our various analytics packages. Calling on her experience as both a staffing analyst and a Web analyst, Brenda assists clients in understanding the data received from various NAS analytics packages. As a result, armed with knowledge and insight, clients can act to improve career-site functionality, navigation or content, and allocate media dollars more effectively.

A graduate of Cleveland State University, Brenda holds a Bachelor’s degree in computer and information science, with a minor in accounting. She has extensive knowledge of and solid experience with a variety of analytics software/products, including Omniture, Google Analytics, Webtrends and ClickTracks.


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