Posts filed under ‘Employment Branding’
iPhone 5, Milking Goats and Other Branding Opportunities: Taking your recruitment brand marketing for a piggyback ride.
by Charles Davis
In recent weeks, most of the immediate universe seemed to be focused on iPhone® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.
As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and resourceful marketers who found ways to capitalize on the Apple happening, penetrate a primary tech demo and use the opportunity to gain real branding traction for themselves.
True story: When Titanic was released in 1997, I was part of the theater audience not once, not twice, but SIX times. And, every single time I saw the movie, both in theaters and later on my VHS, and then DVD set, I cried went Rose promised she would “never let go.” Now, to coincide with the 100th anniversary of the sinking of the Titanic, James Cameron has released the 3D version of this movie. Fifteen years later, fans are still enamored by this story of history, action and romance.
By Charles Kapec
It’s been 17 long months since the last episode of Mad Men. At the time of the season four premier, I posted the following blog about recruitment advertising in the sixties, with examples from the NAS Recruitment Communications archives. I thought this would be a good time to re-post this blog for those who might have missed it the first time — or for those who just want to take another look at where the industry was in that bygone era.
The blog originally appeared here.
Recruitment Advertising in the Mad Men Era
One of the most fascinating aspects of Mad Men, which just started a new season, is the way that it uses advertising to mirror the social mores of the time in which it is set. It’s fun to see the work that the characters create and measure it against our own attitudes. (more…)
By Jennifer R. Henley, PHR
Now that Selection Sunday has been announced and brackets are busted, both elite programs and long shots hope to make it to the “Big Easy” next month. With all this hype of March Madness, I’m reminded of the fact that the regular season began before Thanksgiving. Yep, that’s right folks…these student athletes have been fighting for recognition for the past five months, and it all comes down to the chance at the Big Dance.
Basketball, like recruitment, is a sport of predictions and projections and hard work that doesn’t come overnight. And, since I mentioned projections and odds, let us not forget that worker productivity hits an all-time low during this time of year. Trust me, I’m sure we’ve all seen more brackets in lunch rooms, on desks and in the copy room than we want to admit … heck, even President Obama posts his bracket on whitehouse.gov. (more…)
By Charles Kapec
Many companies have a hard time determining what their employment brand is. What makes you a satisfying place to work? How are you different from competing organizations? Why should candidates upend their lives and make the move to join your team?
You can’t simply make this up. You can’t throw out some clichés (“you can make a difference here”) or reiterate your values (respect, collaboration, integrity) if you are going to seriously communicate what makes your company special to candidates – and why it is worth their serious consideration.
You need to do discovery. Here are some great ways to go about it: (more…)