Posts filed under ‘Employment Branding’

Finding Meme: How you can take your employment brand messaging viral.

by Charles Davis

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those melodies, catch phrases, fashions and technologies that spread throughout our lives as cultural phenomena. Those are “memes.”

But you may still be asking, “We get that, Uncle Charlie, but how do we recognize a meme when we see one…and what will it do for our employment brand?”

(more…)

November 6, 2012 at 6:42 pm Leave a comment

iPhone 5, Milking Goats and Other Branding Opportunities: Taking your recruitment brand marketing for a piggyback ride.

by Charles Davis

In recent weeks, most of the immediate universe seemed to be focused on iPhone® 5 mania. Like some combination Superbowl and holy pilgrimage, I watched with a bit of disbelief while once again hordes of people camped out behind snaking steel barricades to be among the first to possess the newest iteration of this Apple icon.

As someone drawn to branding and marketing, I was impressed by the cadre of aggressive and resourceful marketers who found ways to capitalize on the Apple happening, penetrate a primary tech demo and use the opportunity to gain real branding traction for themselves.

Take, for instance, Gazelle—a company that until researching this blog I had never heard of. (more…)

September 25, 2012 at 7:20 pm Leave a comment

Award Winning Brand Messaging Tips from Titanic in 3D

True story: When Titanic was released in 1997, I was part of the theater audience not once, not twice, but SIX times. And, every single time I saw the movie, both in theaters and later on my VHS, and then DVD set, I cried went Rose promised she would “never let go.” Now, to coincide with the 100th anniversary of the sinking of the Titanic, James Cameron has released the 3D version of this movie. Fifteen years later, fans are still enamored by this story of history, action and romance.

As you steer the course of your branding strategy, what lessons can you learn from the launch of Titanic in 3D? (more…)

April 10, 2012 at 1:53 pm 3 comments

Are You Excited for Mad Men?

By Charles Kapec

It’s been 17 long months since the last episode of Mad Men. At the time of the season four premier, I posted the following blog about recruitment advertising in the sixties, with examples from the NAS Recruitment Communications archives. I thought this would be a good time to re-post this blog for those who might have missed it the first time — or for those who just want to take another look at where the industry was in that bygone era.

The blog originally appeared here.
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Recruitment Advertising in the Mad Men Era

 

One of the most fascinating aspects of Mad Men, which just started a new season, is the way that it uses advertising to mirror the social mores of the time in which it is set. It’s fun to see the work that the characters create and measure it against our own attitudes. (more…)

March 22, 2012 at 1:00 pm Leave a comment

Take your candidates to the Big Dance: Recruiting, March Madness Style

By Jennifer R. Henley, PHR

ImageNow that Selection Sunday has been announced and brackets are busted, both elite programs and long shots hope to make it to the “Big Easy” next month. With all this hype of March Madness, I’m reminded of the fact that the regular season began before Thanksgiving. Yep, that’s right folks…these student athletes have been fighting for recognition for the past five months, and it all comes down to the chance at the Big Dance.

Basketball, like recruitment, is a sport of predictions and projections and hard work that doesn’t come overnight. And, since I mentioned projections and odds, let us not forget that worker productivity hits an all-time low during this time of year. Trust me, I’m sure we’ve all seen more brackets in lunch rooms, on desks and in the copy room than we want to admit … heck, even President Obama posts his bracket on whitehouse.gov. (more…)

March 19, 2012 at 5:00 pm 1 comment

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