Livin’ for the weekend… Make Halloween a treat for your employees…and a tricky way to create jobs.
by LeAnne Miller
And I’m not the only one who thinks it should change.
The idea to celebrate Halloween on the last weekend in October was introduced last year by Connecticut State Representative Tim Larson after talking with parents of young children. Parents pointed out that when trick or treat falls on a school night the fun is cut short around bedtime. Both kids and parents need to go to bed early so they can get up for school and work.
Larson also mentioned that retailers who sell Halloween candy, decorations, costumes and other party supplies tend do a brisk business when Halloween falls on a weekend. After all, more people throw parties on weekends.
“Jobs are created by this holiday,” he said, “so let’s make it a little more fun…and create some jobs, too. Everyone looks forward to Halloween a little more when it falls on a weekend.”
Adults who no longer escort their kids from house to house, are not immune to the evils of a midweek holiday either. In my case, a frantic race home from work is followed by tossing decorations around the patio, filling four large tables with pumpkin-sized bowls of candy and stacking serving platters with hot dogs, marshmallows, graham crackers and Hershey®’s chocolate almond bars for the adults who hang out around the fire pit in our driveway.
In two hours, it’s over.
Everything has to be put back and cleaned up. And because the debilitating sugar hangover that will loom over my workday tomorrow threatens to start early, I go straight to bed.
This change isn’t just about making life easier for your workforce—although it would do that. As Larsen tells us, when Halloween’s on a weekend, it’s good for the economy.
Tim Larsen, I’m rooting for you.
If nothing changes, I’ll continue to feel a little sick to my stomach every time October 31 falls in the middle of the week—that’s even BEFORE I stuff myself with Heath® Bars and Sour Patch® Kids.
For now, I’m just looking forward to 2014—the next time Halloween falls on a weekend.
Wearing both creative and strategic hats, LeAnne Miller writes and produces videos for the U.S. Army Medical Department, Toyota, Ross Stores and other employers. She has been instrumental in the completion of successful and award-winning employment branding projects for NAS clients such as American Family Insurance, H.J. Heinz Company and PetSmart. And, having begun her NAS career supervising the agency’s writing staff, she remains a go-to copy coach and mentor.