Career site development isn’t such a puzzle if you start with a Blueprint.
by Jason Rellick
- Today’s job seekers are looking for jobs online, so your career site is likely to be their primary source of information about your company and your job offerings
- Whether candidates are responding to advertisements, following links from organic searches or coming from your corporate website, your career site will be their online job search destination
- The candidate experience provided by your career site will strongly influence whether job seekers pursue careers with your organization
You also know that if your career site effectively conveys your employment value proposition (EVP) and other attractors, communicates information in a way that is easy to locate and understand, and provides candidate-friendly navigation, more and better candidates are likely to apply for positions with your organization. Because career sites play such a pivotal role in the recruitment process, upgrading your present site or creating a brand-new one can not only improve the candidate experience and candidate response, but can also save your organization time and money in the long run.
And so, before you begin a large, complex and important project like building a career site, you should always take the time to develop a comprehensive plan. At NAS, we call that plan a Career Site Blueprint.
What is it?
Your Career Site Blueprint—which will serve as a roadmap for site development, indicate which and how many resources will be required, and let you know how long each phase of the project will take—is an absolutely crucial first step on your way to building and launching your new career site. The Blueprint will address both content and technical requirements. And the time and effort you spend on it will help keep site development on track, on schedule, on target and problem-free.
Your career site content should speak directly to candidates and emphasize employment attractors in a way that grabs their attention and encourages them to read on. The Content section of your Career Site Blueprint should address the following:
- Your overall talent acquisition goals and objectives, including college and diversity initiatives
- Your company’s job families, especially those in high demand
- EVP and related information, such as benefits, culture, learning and growth opportunities, company mission and vision, work/life balance and more
While considering the content of your career site is critical, you won’t be able to start the development process without clarifying your technical and marketing requirements. When planning your career site development, the following technical requirements should be considered:
- Web and brand guidelines
- Whether your new career site should be created as part of your existing corporate site, or as a stand-alone site (which will require separate hosting)
- Registration of your career site domain name as either a .jobs or .com URL
- Integration with your Applicant Tracking System (ATS)
- Incorporating SEO to maximize search engine traffic
- Career site’s mobile experience
Creating Your Blueprint
When you’re ready to think about career site development, the first thing we do is sit down and talk with you about your needs, goals and challenges (the content and technical requirements listed above). We also analyze your current career section or site to see what’s working and where we can help. And based on our findings, the NAS team develops your Career Site Blueprint, which will include the following:
- A career sitemap that lays out proposed site architecture and navigation
- Wireframes showing the proposed design for the new home page and one inside page
- A scope of work that lists steps to be taken, resources required and a timeline for the project
Once you have your Career Site Blueprint in hand, you can go to your IT and marketing departments with all of the information that will be needed for a discussion about how to proceed with the actual career site build. Because creating a new career site is a project of some complexity, a clear plan will help leadership decide whether your company should move forward to complete the project using in-house resources, or look for outside resources and expertise. In either case, a planning tool like NAS Recruitment Communication’s Career Site Blueprint will make the project manageable, and the final product, targeted and effective.
It’s your best first step.
As the Director of NAS Recruitment Communications over the Pennsylvania and West Virginia region, with a diverse client roster that includes organizations of all sizes and in all industries, Jason Rellick continues to guide his team in the development of customized, cutting-edge solutions that deliver talent with maximum ROI. Jason has been in the recruitment industry for almost 10 years and has held positions such as Director and Vice President, as well as CEO of organizations with responsibility for sourcing, media, branding and interactive strategies. Holding a Master’s degree in industrial and labor relations from Indiana University of Pennsylvania and a Bachelor’s degree from The University of Pittsburgh, Jason is also a member of the Pittsburgh Human Resource Association.